If you are out and about in the music scene, you definitely have seen Bud Light making their mark at venues, clubs, and festivals across the world. From custom bottles and a main stage at Lollapalooza to local partnerships with groups like Austin 360 Studio Sessions, Bud Light is making it clear that their brand is heavily involved in music today.
This summer, Bud Light kicked up their musical pursuit even more with the new event series in Austin called Bud Light Summer Live Series. They put on three separate events in the live music capital of the world at the Austin American Statesman warehouse located just south of downtown. All three events sold out in minutes, which wasn’t surprising at all when you can offer free live music, and some complimentary Bud Light beverages and swag.
We are yet to here if Bud Light will be doing this again next summer in Austin, or possibly expanding into other cities to promote to music fans in other cities like Nashville, LA, NYC.
One thing is for sure, if you can offer free drinks and free live music from great bands, you will definitely have a sold out crowd. And if you are Bud Light, you will definitely be bringing smiles to music fans faces each time you put on one of these events, so we hope to see you back in Austin again next summer!
Check out some of the sets from Band of Heathens and Houndmouth below, and make sure you follow both bands on JamFeed to get real-time updates for new music, videos, tours, and more!