Music growth, backed by data

Grow Your Music with Instagram and TikTok

Practical strategies, original research and free tools that help independent musicians, bands and music teams turn social media into real fans.

What do you want to achieve?

Strategies, content formats and benchmarks that help music accounts gain real, engaged followers.

Plan and execute a release campaign across Instagram and TikTok, from pre-save to post-release.

TikTok SEO, sounds and short-form strategies built for musicians and music teams.

Free tools that turn public profile data into clear, music-oriented insights and next steps.

Get engagement rate, posting consistency and music-specific recommendations for any public Instagram account.

Build a day-by-day campaign timeline from four weeks before release day to two weeks after.